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The Importance of Diversity and Representation in Scottish Media

The importance of having diversity and representation in Scottish media cannot be understated. I have long called for better representation that reflects the national portrait of this country and there are many others pioneering the movement for representation here at Pass the Mic founded by Talat Yaqoob.  Coming together to present opportunities for the plethora of talent from diverse backgrounds is a welcomed approach to bridging the gaps in diversity that we often see within the media landscape. There are so many talented women and men that come from diverse backgrounds that can contribute their skills and talents to a wealth of content within the media but often face challenges in doing so. 

I was recently deemed the first hijab-wearing TV reporter in Scotland when I did my first TV report for STV News at Six. This was a significant moment for me not because of my identity but because I finally felt that I had overcome the glass ceiling that I felt I had been under for so long. Since the report aired and I highlighted my experiences of facing challenges within my career of being judged for being a visibly Muslim woman, I was inundated with messages. People from all over the industry in the UK and around the world contacted with their own experiences of facing discrimination and seeking advice on how to break the barriers and overcome potential problems that may occur when seeking to progress within the media.

Since speaking to those who have been in contact, I am now collaborating with others within the media industry to help support those who are facing challenges of discrimination and also working to call for better representation and diversity in the UK media through a campaign I started on change.org. One of the main reasons why representation and diversity is so important is due to the fact that we all need to be reflected on screen. I can resonate with the saying that ‘if you can’t see it you can’t be it’. The media often shapes our portrayals of the world and gives an insight into the society at large. If we are unable to see all types of people on our screens what message does that give out to viewers? It shows that certain spaces or industries are for some people and not for others and this is completely unacceptable. No one should ever have to feel that achieving their goals within the media is out of reach due to their race, faith, age, gender or any other factor.

I am working to support the facilitation of a dedicated complaints and support body that one can turn to if they do feel they are unable to progress because they have been discriminated against. In addition, I would like to pass on some tips on how I managed to overcome the hurdles of transitioning from online and print journalism into broadcast with the hope that it can be of some use to those who read this post.

Tips to Succeed within the Media Industry

Perseverance

There are many times when you may feel like giving up or are tired of facing rejection after rejection. I have been there myself and it is normal to feel that way . However, I have realised that in this industry if you really want to succeed perseverance is key. I wouldn’t have been able to achieve anything if I had not kept working hard and persevering.

Hone your skills

Knowledge is power and the more skills you acquire the better. I always strive to improve myself and learn new skills or perfect existing ones. This can help you if you want to transition to a certain area of the media and open up more opportunities.

Network

I have found networking to be really beneficial in building new working relationships, collaborating on projects and even making new friends with fellow journalists. I think it is a great way of building up a support system and can be especially beneficial if you are a freelancer like myself who often works alone in comparison to an organisation.

Look after your wellbeing

Mental health is everything and when you may feel low or have faced any issues  within the media industry that has impacted you, it is important to talk to someone that you trust. I have found it helpful speaking to family members whenever I faced set backs or rejections related to my identity.

And finally…

Keep on going!

Sign the petition for better representation and diversity and share the hashtag #betterrepresentation here – https://www.change.org/p/media-organisations-a-campaign-for-better-representation-and-diversity-in-uk-media

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